`Paan Singh Tomar` set for Gulf release on popular demand

`Paan Singh Tomar` set for Gulf release on popular demand
Tuesday, March 13, 2012 11:58 IST
By Santa Banta News Network
After doing successful business at the home box office, "Paan Singh Tomar" is set for screening in the Gulf region Thursday and that too on popular demand. In fact, the film was first premiered at the fourth edition of Abu Dhabi Film Festival and had got an overwhelming response.

"Demand for 'Paan Singh Tomar' has now reached a peak and it is just the right time for us to do an extensive release in the Gulf," said Amrita Pandey, senior vice president, international distribution and syndication, UTV Motion Pictures.

Director Tigmanshu Dhulia shot the film on location in Chambal Valley with Irrfan Khan in the lead role, and their hard work paid off rich dividends when it hit the screens March 2 after much dilly-dallying.

Made at a mediocre budget of Rs.4.5 crore, the saga of the former national steeplechase champion-turned-bandit Paan Singh Tomar struck the right chord with the audiences and earned over Rs.10 crore in one week.

Pandey says they rely on word of mouth when it comes to the promotion of movies without star cast.

"For high concept movies that are not traditionally released overseas due to lack of a big star cast or content that is different from the mainstream, our strategy is to allow for word of mouth from India to spread and for audience demand to build up, so that it becomes impossible for distributors and exhibitors to ignore our content," Pandey said in a statement.

"It helps us get better distribution and showcasing for these movies overseas, and we have followed the same strategy in the past for some of our other path-breaking content like 'A Wednesday' and 'Welcome to Sajjanpur'," she added.
'Tere Mere Darmiyan' from Vikrant Massey's 'The Sabarmati Report' Captures the Pain of Heartbreak!

The soulful song 'Tere Mere Darmiyan' from the upcoming film 'The Sabarmati Report' starring Vikrant Massey was released on Wednesday. Featuring Vikrant Massey and

Thursday, November 14, 2024
Vicky Kaushal to Portray 'Eternal Warrior of Dharma' Chiranjeevi Parashurama in 'Mahavatar'!

Bollywood sensation Vicky Kaushal is set to take on one of the most iconic roles of his career as Chiranjeevi Parashurama in the upcoming mythological epic "Mahavatar," directed by

Thursday, November 14, 2024
'Yeh Kaali Kaali Ankhein' Season 2 Trailer Unveiled: A Thrilling Ride of Kidnapping, Betrayal, and Revenge!

The much-anticipated trailer for the second season of Netflix's hit streaming series 'Yeh Kaali Kaali Ankhein' was released on Wednesday, offering fans a glimpse into the

Thursday, November 14, 2024
Ananya Panday Turns Up the Heat in Sizzling Bikini Photos from Dubai Vacation!

Ananya Panday recently took to social media to share glimpses from her Dubai vacation, captivating her fans with stunning beach photos. The Bollywood actress posted a

Thursday, November 14, 2024
Shraddha Kapoor Shares Her Views on Success, Failure, and Everything in Between in Filmfare's November 2024 Edition!

Shraddha Kapoor, a powerhouse performer known for her charm and versatility, continues to dominate Hindi Cinema, a journey that has rightfully landed her on the cover

Thursday, November 14, 2024
ADVERTISEMENT
ADVERTISEMENT